ce Cream Brand “Mishka na Polyuse” Launches New Advertising Campaign in Kazakhstan

From May 1 to June 30, 2026, a new advertising campaign for the ice cream brand “Mishka na Polyuse” is taking place across Kazakhstan, continuing last year’s successful communication platform.

The face of the campaign is once again blogger Sergazy Toktarbek (@sekavines). This year, he is joined by TikTok creator Asanali Aubakirov.

The campaign spans digital platforms (YouTube, Instagram, TikTok), metro placements, and outdoor advertising in major cities across Kazakhstan.

“Mishka na Polyuse” is the most popular cream-based ice cream in Kazakhstan. The product stands out for its clean ingredients and rich, creamy taste reminiscent of childhood, thanks to натуральные коровьи сливки (natural cow’s cream).

The campaign is built around the idea “Take the cream of the crop” — a metaphor for choosing the best and getting the most out of every moment.