Export as a Strategic Resource: How “Shin-Line” Strengthens Kazakhstan’s Brand in International Markets

Export of processed products remains one of the key drivers of Kazakhstan’s economic growth amid the transformation of global trade and intensifying international competition. The ice cream manufacturing sector is demonstrating a steady transition from an import-dependent model to export-oriented development.

As noted by Zhuldyz Omarbek, Vice President for Corporate Affairs at Shin-Line, the achieved results are the outcome of a long-term strategy focused on production modernization and proactive expansion into foreign markets.

By the end of 2025, exports of Kazakhstani ice cream amounted to 14,167 tons, an increase of 36.7%, while import volumes declined to 12,194 tons. Thus, for the first time in the industry’s history, exports exceeded imports, indicating market maturity and the high competitiveness of domestic producers. In value terms, exports grew by 54% to reach USD 49.1 million.

The key driver of this growth has been Shin-Line, the industry flagship and the largest ice cream producer in Central Asia. The company accounts for up to 95% of Kazakhstan’s ice cream exports. Its export geography covers 10 countries, including Russia, CIS states, China, Mongolia, Azerbaijan, and Georgia.

The company’s production capacity reaches 350 tons per day, with an ассортимент exceeding 140 product items. Consistent investments in modernization, automation, and the adoption of advanced technologies enable the company to strengthen its positions in international markets and promote the “Made in Kazakhstan” brand.

Against the backdrop of domestic inflationary pressures, exports are becoming an important tool for producers to diversify revenues, maintain capacity utilization, and preserve investment activity. The experience of Shin-Line confirms that exports today are not only a source of growth but also a strategic choice for the sustainable development of Kazakhstan’s economy.